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What Is Oracle CRM?

what is oracle crm

What is Oracle CRM? CRM stands for customer relationship management. It comprises a set of cloud applications that are deployed together or separately. CRM helps companies to analyze customer data, connect with customers, and manage sales, marketing, and customer support. There are several reasons to use CRM software, including:

Customer relationship management (CRM) tool

With so many features and functions, an Oracle CRM tool can help you manage customer relationships effectively. These programs automate customer interactions, provide a single platform for employee work, and help businesses improve customer acquisition, retention, and engagement. Some features of an Oracle CRM tool include policy automation, knowledge management, and social media. This powerful CRM tool can help you improve the way your employees work and stay productive. Here are some of the most popular features of Oracle CRM.

A 360-degree view of your customers. The system is easy to use and contains dashboards that are specific to each department or role. These dashboards are customizable and are organized in the same way as a traditional spreadsheet. To save time, you can also set up pre-configured dashboards for different departments and roles. To maximize your investment, you should have at least some training and experience using a CRM system. However, you should consider that this CRM tool may be difficult to learn, so it is best to get help before you use it.

It regulates and manages customer relationship

Oracle CRM is a business management application that regulates and manages customer relationships. It features powerful analytics and reporting tools, integrated marketing campaign management, and ROI measurement tools. These features help modern businesses develop and maintain customer relationships. The user-friendly design of Oracle CRM helps businesses manage and track all of their customer data. It improves productivity for the entire organisation. This article will explore the benefits of using Oracle CRM. Read on to find out more.

The platform connects proprietary data from multiple sources to the Oracle cloud, which acts as a central hub for data management. This helps marketers identify high-value interactions by leveraging customer data and contextual knowledge. The system also includes self-service content for advanced devices, intelligent email deflection, and guided assistance. Oracle SmartAssistant, for example, leverages artificial intelligence (AI) technology to enhance customer service experiences.

It eliminates the requirement for multiple logins

The first step in creating a list is to enter the field names and values you want. During the record creation process, this information can be found on the record edit page. This page can be printed to capture the field names and values. Alternatively, you can type the field name and value in the search field and then run the search. This way, you won’t need to log in and out of several applications to view different records.

This CRM solution integrates with the Oracle ERP platform, making the implementation process easier and faster. The resulting solution offers all the CRM features you need in a single platform. Users can manage the data from one platform, eliminating multiple logins. The CRM solution also integrates with Oracle NetSuite, a business software suite. The integration with ERP enables you to see your customer’s journey from the first contact to their last.

It integrates with social media

Integration between Oracle CRM and social media is possible in Siebel CRM. Various social channels require inbound and outbound Web services, and Siebel CRM allows for easy management of user-specific API keys and authentication keys. Integration with Siebel CRM is not mandatory; however, if you are considering custom and partner integrations, you may want to take advantage of the Social Media Administration view. These views are intended for future integrations.

To begin, you should create a social sharing app in Siebel CRM. This will allow you to share your content with social networks and potentially increase traffic and exposure to your website. Once a prospect shares your content on Twitter, they may be more likely to click on your website or purchase from your competitors. Using Oracle Eloqua’s social sharing app, you can select which social networks you want to share with, and embed the icons you want to share on different networks. The system will automatically create leads based on these shared posts.